Has your business been McDonaldized?

Cracking the culture code of your business

Your customers come not just for what you do for them, but for what your business means to them;

and when your business is McDonaldized, it becomes nothing for them. 

Nothing – when your business is McDonaldized; generally centrally conceived, controlled and comparatively devoid of distinctive substantive content

•         NoPlace … Mall/Ebay

•         NonThing… Credit card

•         NonPerson.. telemarketer

•         NonService… automated

•         Complexity …Generic

•         Spatial … Lack of local time

•         Temporal … Time free

•         Human… Dehumanized

•         Magical… Disenchanted 

Something – when your business is generally indigenously conceived, controlled, and comparatively rich in distinctive substantive content

•         Place … community

•         Thing… personal loan/meals

•         Person …personal banker/ hosts

•         Service… human assistant

•         Complexity … Unique

•         Spatial …….. Local

•         Temporal …Time Specific

•         Human…. Humanized

•         Magical …. Enchanted 

Contact ahmedia consulting group today, we will crack the culture code of your business

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