Engaging the multicultural marketplace with culturally relevant relationships

YIs your business McDonaldized?

Cracking the culture code of your business

Customers come to your business not for what it does for them, but for what it means to them; when your business is McDonaldized, it becomes nothing.

Nothing – when your business is generally centrally conceived, controlled and comparatively devoid of distinctive substantive content

•         NoPlace … Mall/Ebay

•         NonThing… Credit card

•         NonPerson.. telemarketer

•         NonService… automated

•         Complexity …Generic

•         Spatial … Lack of local time

•         Temporal … Time free

•         Human… Dehumanized

•         Magical… Disenchanted

Something – when your business is generally indigenously conceived, controlled, and comparatively rich in distinctive substantive content

•         Place … community

•         Thing… personal loan/meals

•         Person …personal banker/ hosts

•         Service… human assistant

•         Complexity … Unique

•         Spatial …….. Local

•         Temporal …Time Specific

•         Human…. Humanized

•         Magical …. Enchanted

Do you want to turn your business to mean something to your customers, contact ahmedia consulting group today

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612-250-6567